I design meaningful digital experiences through empathy and attention to detail.

“ I fundamentally believe that great design can improve people's lives, transform companies & change culture and market. “

First and foremost, thank you for taking the time to check out my personal website & spend a few moments getting to know me. Since 2006, I've been engaged in digital product design and development. I am fortunate enough that I worked with some big and startups tech companies in the past. I collaborate with people to solve problems and design experiences that make people's lives simpler. Currently, working full time as a Senior UX Designer at HousingAnywhere.

My work processes

I love Design Thinking process and I follow it as much as possible for any project. Design thinking is one of the most well known User Centered Design (UCD) work processes. The steps involved in Design Thinking are almost identical to the overall steps of the User Centered Design (UCD) process.

Where I can add value

I start my work right where people have finished their journey. The main purpose of my research is to find out why and for what reason they ended the journey in the middle. Observing people in their situation, clarifying queries, validating hypotheses, getting quantitative / qualitative feedback, and testing prototypes to improve the overall design of the final product. Here are some common research areas where I can add values:

User research reports;
User personas;
User journey maps;
“How might we” statements, which capture a problem that your design aims to solve;
High and low fidelity prototypes;
Wireframes;
High-fidelity, pixel-perfect mock-ups;
Usability reports;
Heuristic evaluation reports;
User testing reports; and
Design pattern libraries, style guides or design systems.

Achievements

I'm a member of the Interaction Design Foundation (IDF), the world’s largest UX Design learning community. A huge focus is placed on UX Management, User Research, Design Thinking, Usability and more.